MSc Marketing with Advanced Practice

Course content

Modules
All modules are core.

• Academic and Professional Development – MSc Marketing – 0 credits
• Foundations in Management – 20 credits
• Marketing Management – 20 credits
• Strategy and Innovation – 20 credits
• Global Marketing – 20 credits
• Digital Marketing Communications – 20 credits
• Marketing Analytics – 20 credits
• Entrepreneurial Marketing – 20 credits

For students undertaking an internship

• Internship & Professional Development Project – 60 credits

For students not doing an internship

• Applied Consulting Project – 60 credits

And

• Applied Marketing Project – 40 credits

Course duration and content structure

Course duration: 21 Months

The MSc Marketing with Advanced Practice is an academically challenging and strategically relevant programme in advanced marketing study, with a particular emphasis on entrepreneurship. The Advanced Practice element offers students the opportunity to gain valuable workplace environment experience.

The programme is distinctive in exploring leading-edge thinking from scholarly sources, alongside a syllabus rich in the practical application of marketing. It has been designed in conjunction with senior marketing executives from industry to address the strategic importance that companies must become more marketing focused and more professional and entrepreneurial in marketing practices.

Key benefits

Entry requirements

Applicants must hold at least:

• A 2:2 (second class) honours degree or International equivalent, in any discipline

In exceptional circumstances, if you do not meet the entry requirements above but have substantial and significant experiential learning, you may be able to apply as a non-standard applicant.

Alternatively, you may be eligible to study our Extended MSc Marketing with Advanced Practice which integrates our Graduate Certificate programme to allow entry for students with equivalent to a standard degree (third class, pass or ordinary). Upon successfully completing the Pre-masters Graduate Certificate with a minimum overall mark of 50%, you will be guaranteed progression on to the MSc Marketing.

Check your country-specific entry requirements.

If you’re not sure about your qualifications, contact us and one our team will contact you to discuss your options.

English language requirements

Applicants must satisfy our general entry requirements as well as meeting specific requirements.

The general entry requirements are any of the following:

• IELTS 6.0 with no band score less than 5.5, or equivalent
• HKDSE English Language – Grade 4 overall with no less than 3 in any of the 4 sub skills
• Indian Standard XII English – Minimum of 70% (in Central Board of Secondary Education (CBSE) or Indian Certificate in Secondary Education (ICSE) only)
• WAEC – C6

If you do not have the required IELTS, you may be eligible to study on our Pre-Sessional programmes.

If you have IELTS 5.5, with a maximum one score of 5.0, you may be eligible to study on our Pre-Sessional Standard programme.

If you have IELTS 5.0, with a maximum one score of 4.5, you may be eligible to study on our Pre-Sessional Plus programme.

Student funding

We are committed to our prospective students to understand the costs and funding for them if they choose to apply in our partner universities. Studying with us is a real investment in your future; if you are studying Level 3 you may be eligible for funding through Student Finance.

Click Here: https://www.gov.uk/apply-online-for-student-finance