Why choose this course
As part of our popular range of ‘Business with’ Masters programmes, the MSc Business with Marketing Management programme is designed to give you an insight into the strategic role of marketing within organisations. During this course, you will build the required knowledge and skills to strategically analyse and evaluate organisations to develop and implement competitive marketing strategies.
Course content
- Strategic Management for Competitive Advantage (40 credits)
- Leadership and Management Development (20 credits)
- Research Methods and Analytics for Business Practice (20 credits)
- Contemporary Issues in Consumer Behaviour (20 credits)
- Global Consumers and Marketplaces (20 credits)
- Academic Language Skills for Postgraduate Business Students (0 credits)
For those completing an internship:
- Internship (60 credits)
- The Newcastle Business School Masters Dissertation (60 credits)
For those not completing an internship:
- Business Clinic PG Group Consultancy Project (60 credits)
Depending on what grade you achieve for the Consultancy Project, you will progress to one of the following modules:
- The Newcastle Business School Masters Dissertation (60 credits)
- Applied Management Work Investigation (60 credits)
Course duration and content structure
Course duration: 16-24 months
The programme is designed around a set of modules that are common to all our ‘Business with’ Masters pathways. These modules cover general business functions, strategic management and organisational analysis, developing your strategic awareness, leadership potential and understanding of the theory and practice of international business. In the second semester you will be given the opportunity to specialise in Marketing Management.
Key benefits
Entry requirements
- A first degree, equivalent to a 2.2 honours classification
- Applicants who do not have such an academic qualification but do have substantial experience of working in a business organisation and/or possess a relevant professional qualification will also be considered
Student funding
We are committed to our prospective students to understand the costs and funding for them if they choose to apply in our partner universities. Studying with us is a real investment in your future; if you are studying Level 3 you may be eligible for funding through Student Finance.
Click Here: https://www.gov.uk/apply-online-for-student-finance
