Why choose this course
As part of our popular range of ‘Business with’ Masters programmes, the MSc Business with Marketing Management programme is designed to give you an insight into the strategic role of marketing within organisations. During this course, you will build the required knowledge and skills to strategically analyse and evaluate organisations to develop and implement competitive marketing strategies.
Course content
- Strategic Management for Competitive Advantage (40 credits)
- Leadership and Management Development (20 credits)
- Research Methods and Analytics for Business Practice (20 credits)
- Contemporary Issues in Consumer Behaviour (20 credits)
- Global Consumers and Marketplaces (20 credits)
- Academic Language Skills for Postgraduate Business Students (0 credits)
- The Newcastle Business School Masters Dissertation (60 credits)
Course duration and content structure
Course duration: 1 year
The programme is designed around a set of modules that are common to all our ‘Business with’ Masters pathways. These modules cover general business functions, strategic management and organisational analysis, developing your strategic awareness, leadership potential and understanding of the theory and practice of international business. In the second semester you will be given the opportunity to specialise in Marketing Management.
In the second semester you will build an understanding of the role of relationship marketing, and by doing so, recognise the importance of customer retention and the internal customer. You will also learn about the marketing processes within the context of a globalised world, with an understanding of the business implications. Throughout the course, you can develop an appreciation of the varying approaches to marketing for organisations working within a dynamic global environment and the effect these challenges place upon marketing planning in an international context.
Key benefits
Entry requirements
- A first degree, equivalent to a 2.2 honours classification
- Applicants who do not have such an academic qualification but do have substantial experience of working in a business organisation and/or possess a relevant professional qualification will also be considered
Student funding
We are committed to our prospective students to understand the costs and funding for them if they choose to apply in our partner universities. Studying with us is a real investment in your future; if you are studying Level 3 you may be eligible for funding through Student Finance.
Click Here: https://www.gov.uk/apply-online-for-student-finance
