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The Course is divided into 3 levels with 6 subjects or modules in each level as the table below explains:

  • Knowledge and skills. Marketing is often considered to be the ‘glamorous’ function within the business where high achievers ‘hang out’ and produce fantastic, creative and world changing advertising campaigns. Some of this is true! However, behind all this exciting creativity lies a whole host of theory and concept which underpins the daily activities of each and every marketing team member.

    You will develop a range of skills such as creativity, critical analysis, problem-solving, team-working and communication.
  • Career opportunities. The need for effective marketing is greater than ever as without sales generated by marketing no firms can survive, let alone expand.
  • This degree will provide a firm grounding in all aspects of modern marketing and will prepare you for employment in this dynamic sector. Most marketing, promotions and advertising managers have a bachelor’s degree in marketing or a related field.
  • Marketing careers also include: digital marketing, email marketing and social media marketing, brand management, international marketing, e-marketing, mobile marketing and print advertising.
  • Professional recognition This degree has been designed to cover the major parts of the courses covered by the Chartered Institute of Marketing (CIM), the Communications Advertising and Media Institute (CAM) and the Institute of Direct Marketing (IDM) as well as Google Analytics and PRINCE2. This means that with a minimum amount of additional study you can acquire a professional qualification in addition to your degree.
  • Further study Graduates can take their broad-based marketing skills and knowledge a stage further by studying for an MBA which can help with career advancement or pursuit of additional job opportunities.

The BA(Hons) Marketing programme is designed for undergraduate students with a three years duration.

Level - 4 Level - 5 Level - 6
Business Communications Business Law Strategic Management
Business Management Management Accounting International Marketing
Introduction to Accounting Human Resource Management E-Marketing
Business Environment Delivering customer value Marketing Communications
Fundamentals of IT Market Research Project Management
Marketing Fundamentals Marketing Planning and Control Any 1 Elective Modules from the following Pathways: Accounting and Finance, Information Management

The subjects are assessed by a combination of coursework and examinations with exams mostly used for the Accounting and IT subjects and coursework for the others and for which in each subject the pass mark is 40%

If the student:

  • Only completes the first 6 subjects/modules or Level 4, they will be awarded a University Certificate of Higher Education in Marketing
  • Only completes the first 12 subjects/modules or Level 4 and 5, they will be awarded a University Diploma of Higher Education in Marketing
  • Completes all 18 subjects or level 4, 5 and 6, they will be awarded a University Degree: a BA Hons in Marketing.

The BA(Hons) Marketing programme is designed for undergraduate students with a three years duration.

Typical Entry : 112 UCAS points
GCE A Level : 112 UCAS points from GCE A Levels or equivalent. Typical offer – BCC/BBC
BTEC : BTEC Extended Diploma: DMM
BTEC Diploma – D*D*
Irish/Scottish Highers : Grades BBBB
International Baccalaureate : 26 points
Access : Access to HE Diploma, to include 45 credits at level 3, 30 of which must be at Merit
OCR : OCR National Extended Diploma – Merit 2
OCR Cambridge Technical Extended Diploma – DMM
OCR Cambridge Technical Diploma – D*D*
Extra Information : Please note that we accept a maximum of 8 UCAS points from GCE AS Levels and that the Welsh Baccalaureate (core) and A Level General Studies will be recognised in our offer. We will also consider a combination of A Levels and BTECs/OCRs.

Students from countries outside the UK are expected to have entry qualifications roughly equivalent to UK A Level for undergraduate study and British Bachelor’s degree (or equivalent) for postgraduate study.

We accept a wide range of qualifications and consider all applications individually on merit. We may also take into account appropriate work experience.

English Language Requirements: IELTS Academic: Undergraduate: 6.0 (no less than 5.5 in any band)

Course / Duration Fees
BA (Hons) (3 years) £6,000 per year
The Course has 3 different start dates throughout the year which are January, June, September. The year is divided into 3 terms of 13 weeks each, with a normal 4 week holiday break between each term.


The Course is designed to make it possible to complete the whole degree in either:

  • 2 years by tak-ing 3 terms in each calendar [12 month] year assuming all subjects are passed at the first attempt.
  • 3 years if the student only studies for 2 terms in a 12 month year OR has resit subjects in term 3.
Degree Term 1 Term 2 Term 3 Total modules studied per year Duration
BA in 2 years 3 Modules 3 Modules 3 Modules 9 Modules 18 modules over 2 years of 12 months study per year
BA in 3 years 3 Modules 3 Modules Extended Holidays or Resits of coursework/ exams 6 Modules 18 subjects over 3 years of 9 months study per year

A choice of start dates and time taken to obtain the degree gives students the maximum flexibility.

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